{"id":1071,"date":"2024-02-06T16:29:19","date_gmt":"2024-02-06T16:29:19","guid":{"rendered":"https:\/\/www.brendacantul.net\/es\/?page_id=1071"},"modified":"2024-02-27T17:38:59","modified_gmt":"2024-02-27T17:38:59","slug":"anuncio-de-busqueda-responsivo","status":"publish","type":"page","link":"https:\/\/www.brendacantul.net\/es\/marketing-digital-y-comercio-electronico\/anuncio-de-busqueda-responsivo\/","title":{"rendered":"Anuncio de b\u00fasqueda responsivo"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">For the English version, click <strong><a href=\"https:\/\/brendacantul.net\/digital-marketing-and-e-commerce\/responsive-search-ads\/\" title=\"\">here<\/a><\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los anuncios de b\u00fasqueda adaptables son el principal formato de anuncio de texto en Google. Se componen de varios t\u00edtulos, descripciones y una URL de p\u00e1gina de destino. El motor de anuncios de Google prueba autom\u00e1ticamente diferentes combinaciones de estos elementos para determinar cu\u00e1l funciona mejor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Decid\u00ed utilizar <a href=\"https:\/\/clickup.com\/\" target=\"_blank\" rel=\"noopener\" title=\"\">ClickUp<\/a> para demostrar tanto mi conocimiento del software como la posibilidad de crear contenido para anuncios de b\u00fasqueda receptivos. Descubr\u00ed que fue sorprendentemente f\u00e1cil crear este contenido una vez que configur\u00e9 las columnas apropiadas en la aplicaci\u00f3n ClickUp. La facilidad de exportar a hoja de c\u00e1lculo lo hizo a\u00fan m\u00e1s f\u00e1cil.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Puedes ver mi ClickUp sobre anuncios de b\u00fasqueda adaptables <a href=\"https:\/\/sharing.clickup.com\/24505025\/l\/h\/qbup1-47\/f8dc16708851d6c\" title=\"\">aqu\u00ed<\/a>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/www.brendacantul.net\/es\/wp-content\/uploads\/2024\/02\/ResponsiveSearchSpanish.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"262\" src=\"https:\/\/www.brendacantul.net\/es\/wp-content\/uploads\/2024\/02\/ResponsiveSearchSpanish-1024x262.png\" alt=\"\" class=\"wp-image-1072\" srcset=\"https:\/\/www.brendacantul.net\/es\/wp-content\/uploads\/2024\/02\/ResponsiveSearchSpanish-1024x262.png 1024w, https:\/\/www.brendacantul.net\/es\/wp-content\/uploads\/2024\/02\/ResponsiveSearchSpanish-300x77.png 300w, https:\/\/www.brendacantul.net\/es\/wp-content\/uploads\/2024\/02\/ResponsiveSearchSpanish-768x196.png 768w, https:\/\/www.brendacantul.net\/es\/wp-content\/uploads\/2024\/02\/ResponsiveSearchSpanish-1536x393.png 1536w, https:\/\/www.brendacantul.net\/es\/wp-content\/uploads\/2024\/02\/ResponsiveSearchSpanish-825x211.png 825w, https:\/\/www.brendacantul.net\/es\/wp-content\/uploads\/2024\/02\/ResponsiveSearchSpanish-600x153.png 600w, https:\/\/www.brendacantul.net\/es\/wp-content\/uploads\/2024\/02\/ResponsiveSearchSpanish-400x102.png 400w, https:\/\/www.brendacantul.net\/es\/wp-content\/uploads\/2024\/02\/ResponsiveSearchSpanish.png 1572w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Puedes ver dos ejemplos como tareas de la lista anterior a continuaci\u00f3n:<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/www.brendacantul.net\/es\/wp-content\/uploads\/2024\/02\/ResponsiveSearchSpanish3.png\"><img loading=\"lazy\" decoding=\"async\" width=\"723\" height=\"670\" src=\"https:\/\/www.brendacantul.net\/es\/wp-content\/uploads\/2024\/02\/ResponsiveSearchSpanish3.png\" alt=\"\" class=\"wp-image-1073\" srcset=\"https:\/\/www.brendacantul.net\/es\/wp-content\/uploads\/2024\/02\/ResponsiveSearchSpanish3.png 723w, https:\/\/www.brendacantul.net\/es\/wp-content\/uploads\/2024\/02\/ResponsiveSearchSpanish3-300x278.png 300w, https:\/\/www.brendacantul.net\/es\/wp-content\/uploads\/2024\/02\/ResponsiveSearchSpanish3-669x620.png 669w, https:\/\/www.brendacantul.net\/es\/wp-content\/uploads\/2024\/02\/ResponsiveSearchSpanish3-600x556.png 600w, https:\/\/www.brendacantul.net\/es\/wp-content\/uploads\/2024\/02\/ResponsiveSearchSpanish3-400x371.png 400w\" sizes=\"auto, (max-width: 723px) 100vw, 723px\" \/><\/a><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/www.brendacantul.net\/es\/wp-content\/uploads\/2024\/02\/ResponsiveSearchSpanish4.png\"><img loading=\"lazy\" decoding=\"async\" width=\"723\" height=\"670\" src=\"https:\/\/www.brendacantul.net\/es\/wp-content\/uploads\/2024\/02\/ResponsiveSearchSpanish4.png\" alt=\"\" class=\"wp-image-1074\" srcset=\"https:\/\/www.brendacantul.net\/es\/wp-content\/uploads\/2024\/02\/ResponsiveSearchSpanish4.png 723w, https:\/\/www.brendacantul.net\/es\/wp-content\/uploads\/2024\/02\/ResponsiveSearchSpanish4-300x278.png 300w, https:\/\/www.brendacantul.net\/es\/wp-content\/uploads\/2024\/02\/ResponsiveSearchSpanish4-669x620.png 669w, https:\/\/www.brendacantul.net\/es\/wp-content\/uploads\/2024\/02\/ResponsiveSearchSpanish4-600x556.png 600w, https:\/\/www.brendacantul.net\/es\/wp-content\/uploads\/2024\/02\/ResponsiveSearchSpanish4-400x371.png 400w\" sizes=\"auto, (max-width: 723px) 100vw, 723px\" \/><\/a><\/figure>\n<\/div><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">En esta parte del curso, entend\u00ed que los anuncios de b\u00fasqueda receptivos son un formato de anuncio extremadamente poderoso que puede ayudar a mejorar la tasa de clics y conversiones, permitiendo la creaci\u00f3n de m\u00faltiples t\u00edtulos y descripciones, donde Google Ads probar\u00e1 autom\u00e1ticamente diferentes combinaciones para ver lo que funciona mejor. A\u00fan as\u00ed, debemos tener en cuenta que, para aprovechar al m\u00e1ximo los anuncios de b\u00fasqueda receptivos, es importante escribir un texto de anuncio claro y conciso que sea relevante para el p\u00fablico objetivo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.brendacantul.net\/es\/marketing-digital-y-comercio-electronico\/\" title=\"\"><i class=\"fa-solid fa-arrow-left\" style=\"color: #008080;\"><\/i> Volver a la p\u00e1gina de Marketing Digital y Comercio Electr\u00f3nico<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>For the English version, click here. Los anuncios de b\u00fasqueda adaptables son el principal formato de anuncio de texto en Google. Se componen de varios t\u00edtulos, descripciones y una URL&hellip;<a href=\"https:\/\/www.brendacantul.net\/es\/marketing-digital-y-comercio-electronico\/anuncio-de-busqueda-responsivo\/\" class=\"more-link\"><span class=\"more-button\">Continue reading<span class=\"screen-reader-text\">Anuncio de b\u00fasqueda responsivo<\/span><\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":1061,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1071","page","type-page","status-publish","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.brendacantul.net\/es\/wp-json\/wp\/v2\/pages\/1071","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.brendacantul.net\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.brendacantul.net\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.brendacantul.net\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.brendacantul.net\/es\/wp-json\/wp\/v2\/comments?post=1071"}],"version-history":[{"count":3,"href":"https:\/\/www.brendacantul.net\/es\/wp-json\/wp\/v2\/pages\/1071\/revisions"}],"predecessor-version":[{"id":1288,"href":"https:\/\/www.brendacantul.net\/es\/wp-json\/wp\/v2\/pages\/1071\/revisions\/1288"}],"up":[{"embeddable":true,"href":"https:\/\/www.brendacantul.net\/es\/wp-json\/wp\/v2\/pages\/1061"}],"wp:attachment":[{"href":"https:\/\/www.brendacantul.net\/es\/wp-json\/wp\/v2\/media?parent=1071"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}